Initial Planning Document
Purpose Statement
The purpose of this site is to provide basic information about what the weather is like at the moment, what it has been like, and what it may be like in the future at a glance so that people can plan their outdoor activities, transportation, and clothing decisions accordingly. People should be able to find out ahead of time whether they will need a jacket, an umbrella, a windshield scrapper, snow chains, a different way to get to their destination, or a different flight.
Target Audience
The demographics of this site could be almost anyone. It could be someone who is getting dressing early in the morning and wants to quickly see what the weather might be like that day so that they dress appropriately. It could be someone who is trying to schedule an outdoor activity with their friends or family at a park or beach and wants to know when the weather will be nice enough for that activity.
This site meets the needs of it visitors by providing at a glance information about what the weather is like outside and what it will be like, while providing detailed information about the weather for someone who would like to know more.
The content is organized so that the most important information is the most prominent and can be consumed with a glance. This site makes the mobile experience less painful by providing the most important information without any participation from the audience, while still allowing them to interact with the site to gain more information.
Persona
- Persona
- Homemaker
- Fictional Name
- Lauren Brinkerhoff
- Job Title / Major Responsibilities
- Homemaker. In charge of caring for her 4 children that are on break from school.
- Demographics
- She is a 30 year old married female with 4 kids who get agitated after staying indoors for too long.
- Goals and Tasks
- To plan her outdoor activities with her children in advance knowing the weather will be permisive.
- To convince her children that going outside is good for them.
- To wear our her children so that they will expend enough energy to fall asleep at a reasonable hour.
- Environment
- Her kids make her life very hectic, and when they get agitated, they make things much worse.
- Quote
- "My kids keep me on my toes all the time. They deserve to be worn out as much as they wear me out."

Original Wireframe Sketches



Updated Wireframe Sketches



Peer Review
Samantha Sullivan reviewed my document and said that the organization looked okay, but there was no way to tell what any of the elements were for or what information was being presented on my wireframe sketches. I changed all of my sketches to include more details also realized that I wasn't using the space of the bigger screens, so I rearranged some of the elements and added some more information that wouldn't fit on the smaller screens.